The Creative Director, Designer and Founder of the brand is Pravani Govender, a travelling spirit with a soul that seeks out authenticity and purpose, making her creations distinctively unique.
Drawing inspiration from nature, architecture, culture and craft, her design philosophy rests firmly in creative flow.
An honouring of the creative process and embracing the natural course it may take. We are committed to remaining true to our creative insights, and in so doing, are not influenced by a seasonal calendar or trends, but rather, open to creating that which most inspires us…. timeless, limited collections offering the P R A V A N I consumer a unique experience with each new collection.
Pieces that are made to last, constructed with care and attention to detail… Collections that evolve, as we do.
Considered and conscious practices are at the core of our brand ethos. It is important for us to continually align our processes to ensure a greener footprint, without diluting the essence of our brand.